Have you become jaded to the increasingly devastating environmental news? As headlines read off a new and dangerous record each month and year, have you begun to say ‘so what’?

You can only say that the sky is falling so many times before people just stop caring. It’s a lot like the way Americans view Donald Trump.

The media spent so much time squawking about the multitude of wrongs Trump has done that most viewers now just tune out as soon as his face appears on screen. No matter how severe his sin, it all looks like just another one to throw on the stack.

2016 is set to be the hottest year on record – and it’s no surprise as half the months in the year broke global records. As each summer month ticked by, another record-breaking month was established, with no sign of slowing.

Is there anyone out there who imagines that 2017 will somehow be better? That 2018, 2019, or 2020 will be any cooler or less dire than the year before?

We’ve reached an apathy problem on climate. For the portion of Americans who do believe in climate change (and ignoring those with their heads in the sand), what can they do about it?

It’s true that since December of 2015, governments all over the globe have taken significant steps forward in helping to slow global warming, but it is almost impossible to take large enough steps to achieve their goals.

Faced with the hopelessness of the situation, many would rather tune out than take in the dangers that come with each new milestone. If we hope to fix our climate situation, we must figure out this issue of apathy. Making millions of Americans care about their environment is vital to our global goal of saving the planet. n