Desperate For Ad Dollars, Is Social Media Becoming The New Corporate Outlet?
Social media has become a big part of the 2016 presidential race. Candidates who would otherwise get no exposure, like Bernie Sanders, have gained huge traction in the race because of social media, reported The Hill. However, will social media become the new corporate media? Facebook allows candidates to zero in on a specific demographic to deliver their message, regardless of how terrible the message is. “Campaigns are designing paid marketing strategies to reach and mobilize all the supporters and voters that they need to win elections,” said Eric Laurence, Facebook’s head of U.S. Industry for Politics and Government....
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